sparks

Everyone looking for a new idea or some freshness for an existing design talks about sparks. I agree: we all want sparks, inspiring ideas, glimpses of possibility, etc. But real sparks are just like the metaphorical kind: they are fleeting, hard to produce, startling, and leave a strange burning smell in the air. Making really new things is painful, messy work, difficult to reproduce, and often comes with the smell of failure. Making new things is hard and requires a measure of desperation that doesn’t always go so well with sterile corporate environments…