My Mom

My mom, Jacqueline Clemens, was born on this day in 1941, in Morristown, New Jersey. Her family had great success, and even glamor. Though she was a very beautiful girl, she was never comfortable being the princess that her mother wanted her to be. She was more of a tomboy. She never talked much about the trappings of being well off as a young girl. Instead, she was proud of the prizes she won in horseback riding and swimming (at camp), and the ways she found to live independently.

Her favorite radio show when she was a kid was “Sky King,” about a rancher who flew a small plane around the west, stopping outlaws and helping people in trouble. Mom especially liked the Penny character, the Sky King’s niece, who he taught to fly in the show (she talked about how she thought it would be great to fly a plane around the west and take care of people too, as a practitioner).

Mom loved adventurous girls, and believes that streak in her came from her grandmother, Victoria Coelho da Rocha. Her “Maman” was a Portuguese-Jewish transplant to Brazil, whose family once owned choice real estate in downtown Rio de Janeiro. Mom told a story of having an adventure with her when, on a visit to New York when Mom was 7 or 8, she booked them into a hotel room in Manhattan. Spying some coins on the roof of a building outside the hotel window, Maman sent Jackie out to gather them (tethered to the room by sheets tied together).

In 1958, when she was 17, she sailed from New York on a “grand tour” of Europe with her brother and parents, an especially luxurious thing to do then. She loved running around the ship on her own, and had some romance with the son of the Iraqi ambassador to the U.S., Mahmoud Shabandar. They must have been a very pretty couple to watch dance. After they returned, Mom visited him at Harvard to dance with him again at the Winter Formal.

She went off to college at the University of California at Berkeley. She studied sociology, but most of all she joined in the huge cultural change that was happening right then and there, when young people got together and decided to do things their own way. She sat-in on the steps of Sproul Hall, and heard Mario Savio speak about the injustices of the U.S. social order that needed fixing.

She and my father were members of the Students for a Democratic Society, the seminal student organization of the 1960s. They danced with students from all over the world at the University’s International House, and talked about liberation theology at the Catholic Newman Center in Berkeley. They got married, very conscious of the politics and history of that, and idealistically wanting very much to be equals. They were at the very center of many changes that made this country a better place.

Mom had me in 1968, in Princeton, New Jersey, and in 1969 she and dad joined the Peace Corps. They packed up their comfortable American life and set off for an adventure with a tiny baby.

In Chile, she worked counseling women about family planning, while my father taught math. She said she loved it there, because it taught her about “what was really important, and what was not.” She loved being a mother, and said she surprised herself with how well it came to her. Once, when she was rushing out the door with me in one arm and the the keys Dad forgot in the other, she tripped and fell. She said she twisted as she hit the ground so she cushioned me from the fall, then popped up again holding out the keys. She said, “I have no idea how I did that!”

She told how she enjoyed the life of a thrifty volunteer. She made her own baby food by grinding up vegetables with a hand-cranked machine. She sent me to preschool with a sandwich wrapped in wax paper and string that she re-used over and over again. On their second assignment to Chile, the socialist government was ousted by the U.S., and the country was unstable. They decided to leave finally, but found that they did not have any way to get to the airport; they had no gas for their tiny Citroen car, and transit wasn’t running. So they sold a few things including my toy tractor to a neighbor for some gasoline, leaving the car at the airport.

In 1974, they had my brother Michael in New York City, where they lived in Columbia faculty housing on Riverside Drive. Mom painted murals of trees and fruit in the sterile apartment kitchen, collected rain water in a bucket, and built a table herself from hardwood, fastened with dowels. She had a dog named Ché. She fed her sons Challah bread, yoghurt, and wheat germ, no sugar.

Once, she was almost mugged while walking with me and Michael, running away holding on to us tightly. Mom wanted to live in a place closer to nature, and in 1978, we all left New York for Utah. Though their marriage ended, Mom and Dad made a good home for their sons there.

In typical fashion, Mom took on going back to school and making her own life in a determined and careful way. She became a Registered Nurse, then later a Nurse Practitioner. She worked as a ward nurse, a visiting nurse, an ER nurse, and finally decided to specialize in Oncological nursing. She was devoted to caring for her patients, and talked about how absolute it was for her to put her patients needs and care above everything else. This was not just a platitude for her, it was an imperative that I heard her discuss many times with her friends and on the phone with colleagues, sorting through some ambiguous circumstances that needed a second opinion. She was a member of the Newman Center in Utah, and went on several retreats in the south-western desert to build her Catholic faith.

At the Veterans Administration hospital in Salt Lake City, she worked with an oncologist named Grant Harrer. She told me a story about making a report to him on a patient with a small and irrelevant mistake about the patient’s shirt. He had her re-do it, asking her to make it “as perfect as you possibly can”; she said he taught her to be better and even more careful than before. She was extremely lucky to also work with a doctor named Kirk Lund. Later, Kirk became her doctor in Spokane, when she was diagnosed with brain cancer 22 years afterwards.

After her son Ben left home, she worked as an oncology nurse in Montana for a clinic started by Dr. Harrer. Her son Michael was very academically strong, and she helped him to become a star at his high school and apply to extremely competitive colleges. He chose the California Institute of Technology, and she supported him through taking on that rigorous challenge. She went to work at an advanced oncology care facility (doing bone marrow transplants for children) in Louisville, Kentucky. She helped her son Ben to chose to pursue a degree in fine art (she was very supportive of a choice that did not have much practical value but that she could tell was what he wanted).

She then chose to become a general care clinician in Whitefish, Montana, working at a small office with two other doctors caring for whatever patients needed. She dealt with all kinds of things, from poor people who hadn’t seen a doctor in years to people whose life she saved with by diagnosing a dangerous condition via an eye exam. She had a collection of hundreds of grateful letters from the people she helped, and strong fans among the local doctors as someone who did the absolute best job she could with the care of everyone she saw.

She started then to get interested in training dogs. She had raised two Shetland Sheepdogs in Utah, and started to become serious with a new Shelty, Bonnie. She did Obedience, then Agility, then Tracking. Her dogs were internationally ranked and she competed in hundreds of trials and rallies. She earned Master Agility Champion with her dog Rosie. She literally had hundreds of ribbons, which lined the walls of her house (upstairs and downstairs). She truly loved her dogs, and said that her love and bond with them was what made them do so well. She hated when she saw anyone yelling at a dog, as she religiously practiced positive reinforcement as the only way she trained.

She raised and trained her dogs to many titles.

  • Bonnie (Obediance Trial Champion)
  • Nickles (North American Dog Agility Council Agility Trial Champion, Obediance Trial Champion, Agility Excellent, Open Jumpers With Weaves Preferred, Agility Dog of Canada, Agility Dog I, and Scent Hurdle Dog Excellent)
  • Brio (Obediance Trial Champion, Master Agility Excellent, Excellent Jumper with Weaves, Agility Champion, Novice Fast, Elite Agility, Junior Handler, Rally Excellent, Therapy Service Dog, Delta Society Pet Partner)
  • Raisin (Companion Dog Excellent, Master Agility Excellent, Master Agility with Jumping Excellent, Elite Agility Certificate, Rally Novice, Novice Fast)
  • Luke (Open Agility, Novice Agility Jumper, Agility Novice, Agility Gambers Novice, Novice Agility Certificate, Novice Jumper, Herding Capability Tested)
  • Crispy (Companion Dog)
  • Geordie

When she retired from practice, she moved to Spokane to be closer to dog events. She spent a great deal of time on the road with four to five dogs, going all over the northwest and Canada. She was still new in Spokane, so she asked her neighbor Carol Klover to take her to the doctor one day, as she had been having some troubles. She had a brain tumor, a Glioblastoma Multiforme, the same cancer that killed Ted Kennedy in the space of a year. When she was diagnosed she was afraid, but simply faced it with determination to do the things she wanted to somehow.

Immediately after she woke up from surgery, having had a 6-centimeter mass removed and still having trouble talking and moving, she told us directly: “don’t put anything off.” If there was something we wanted to do, do it right now. About two weeks afterwards, she was up, moving stiffly but quickly, running with her dogs in her back yard.

She had multiple courses of radiation and many courses of chemotherapy, but never complained. She simply kept at it, doing as much of the things she could do as she possibly could. Her friends at the dog club (particularly Matt Kochel) helped her travel to and compete in dog events even when she was weak or confused, and she was very grateful for their sweetness and generosity.

As Mom struggled against the tumor’s progress, Carol and Mom became friends, and Carol helped mom keep living the way she wanted too at her house. She had accidents, and Carol saved her life four times. Dr. Kirk Lund gave her extremely good care, treating her as a friend and as a colleague when making scary decisions. When she needed more help, her caretakers made it possible for her to live independently for as long as possible, particularly Marianne Kincaid, but also Leah Colborn and Kayla Knicely. Michael and I are extremely grateful to Kirk, Marianne and Carol for the above-and-beyond kindness and generosity they showed our mother through the exhausting, horrible struggle against that disgusting cancer.

Mom died peacefully and comfortably, early in the morning on Sunday, November 4th, 2012. It was not easy for her to let go of life, as she was always determined to get what she wanted from it. I am sure there is more she wanted to do. She was luckier in her sickness than many other people though, and got to do much that she wanted. She was a brave, strong, and utterly decent person, and we will miss her very much.

Today I remembered a part of a poem that I am fairly sure she must have showed me when I was a kid, by Pablo Neruda (I don’t know how else I would have known about it):

Joyful, joyful, joyful,
as only dogs know how to be happy
with only the autonomy
of their shameless spirit.

Experience Design: Reasonable Conclusions

[Note: I have tried to distill a set of ideas about the kind of design that I am most used to doing. Much of these ideas are based on other smarter people’s work. This is more of an exercise in putting down what makes sense to me than advocating for a particular approach, which depends, etc.]

Experience design is an intersection between technical expertise and human needs. It connects what people want, what is emotionally meaningful to them, and what is technically elegant.

Experience design is not a separate process, deliverable, or strategy. It connects a development team to users, through mutual alignment, prototyping, testing, and iteration.

An outline of a process for Experience Design…

First: alignment of team. Product strategy and ideation between development and product, before sprints. Whiteboard sketches, mocks and an overall vision. Conscious decision not to discuss product direction/strategy in sprint. Discipline of team to be able to realign between sprints (this is role of product).

Next: continuous, close collaboration. Design commits to deliver (or collaborate on) presentation code stories. QA, design, and engineering write test cases up front. Interactive prototypes (HTML, or whatever works), not mocks or wireframes. Engineers stub-out models and rough views in collaboration with design.

Finally: finished design. Design pattern library provides basic building blocks for working presentation code. Developers and design collaborate on trying out test cases and iterating on interaction. Design delivers presentation code towards end of sprint.

Apple’s iBooks Author Does not Create a Book

After almost a thousand years of trying it out, I think it’s safe to say that the book as a way of publishing things is a success. Yet all the things that make books work are being abandoned in the latest tool to make ebooks.
A “book” still means something made out of paper-like material; the word origin refers to a slab of beechwood or (in the case of the latin word codex), bound leaves of some kind. The idea of printing being involved is not at the core of what a book is, and to have the object is to have access to the knowledge there. Ebooks are any kind of publication produced for electronic reading; again, what produced the content is not at the core of what an ebook is.

So what is basic to being booklike? Some kind of package for publishing, and one that belongs to the reader. A book and an ebook are more alike than they are different from this perspective, and it’s a recent development that they have diverged. Because of the success of Amazon and other companies in creating closed systems for people to buy and read ebooks, suddenly the idea of a book is contingent on a particular company giving a key to a locked box, etc.

And now, Apple’s iBooks Author program requires publishing a book in one proprietary format and for sale on one store, in such a way that can only be read on one kind of device. A truly faustian bargain.
The marketing for iBooks Author says it “allows anyone to create …just about any kind of book for iPad,” but given that what it actually makes is very far from the actual definition of a book (or even an ebook for that matter), I don’t think it’s accurate to say that. It’s something, maybe more like an old-school CD-ROM. It’s just not a book.

why make pictures?

Top: Tricycle, Memphis, 1969-71
William Eggleston, Dye transfer print

Over the last twenty-five years, I went to school to be an artist, abandoned that, became a designer, married, and had a daughter. After many life changes, I think about almost everything differently. But I still have this incoherent desire to make pictures, not much different (and not much more understood by me) than when I was much younger. Then, I thought that people make things for their own sake, because they are beautiful or some part of the truth. I am not sure about that anymore. There are many much more important things to me now, but nothing more mysterious than that (despite only extremely sporadic and privately satisfying pictures) I keep wanting to do it. It could be just my own personal hang-up. At this point, I want more to understand this drive than do anything meaningful with it!

I’m interested in photography, since it has some of this same mystery. In contrast to painting, sculpture, or even film, millions of people take photos meaningfully. Photographs can be completely mundane for even close family, or epic and affecting to anyone, and the difference is usually pretty ellusive. After I took a picture of a tricycle I saw a similar picture of a tricycle by William Eggleston, but there’s no meaningful relationship between the images (other than to point out just how great he is). There are plenty of good images in the world, more are not needed. What is meaningful, then? Why do it?

So, I read Photography After Frank, by Philip Gefter, and Why People Photograph, by Robert Adams, to see if there was some vocabulary people use to write about this and how to make sense of it. They are both good books with strong ideas and clear thinking.

Gefter was the front-page picture editor for The New York Times and a critic for that newspaper. He surveys a lot of recent good photos and motives behind them. Usefully, he offers themes like “the document,” “staged documentation,” “photojournalism,” “portraits”, “collections,” and “the marketplace.” He offers a way to anchor and understand the work of good artists. For example, he writes that in

…the 1980s the photograph underwent a rigorous, necessary, and unforgiving examination by postmodern artists and critics. They challenged its fidelity to fact, its role in constructing social realities, its validity as a form of art, — to the point where straight documentary photography seemed conventional, even retrograde.

I can see that in the edgy Cindy Sherman, subversive Sherrie Levine, and the raw Nan Goldin, all of whom were newly-made art-world stars when I was in school. But this way of thinking seems to say that these artists made images because they were engaged in some kind of cognitive research project (collaborating in teams!), however. Having (very briefly) met two of these people and seen all three speak a number of times, I don’t believe anything like that motivated them. They all seemed very self-absorbed and chaotic (but appeallingly vulnerable and human). In one case their best description of their method was to “struggle out from under my fear of being disgusting” (I believe this was Nan Goldin at the New School, but I can’t find a reference for it). Even though the cultural effect of their work might be formal, their work was not pursued logically or methodically. The critical/art history approach doesn’t help me.

Adams’ book is much more personal about the ‘why’ in photography, divided into sections on “what can help” (“…humor, teaching, money, dogs”), “examples of success,” and “working conditions.” He speaks as someone who has spent many hours with the desire to make images and struggling with the results. Speaking of “living in several landscapes,” he mentions living “in hope” but mostly of “a simple, generic” place, a

country crossroad on the high plains. There are thousands to choose from. Often there doesn’t seem to be anything there at all–just two roads, four fields, and sky. I feel foolish to have stoopped, but small things can become important– a lark or a mailbox or sunflowers. And if I wait I may see the architecture– the roads, the fields, the sky. […] We might find there a balance of form and openness… It would be the world as we had hoped, and we would recognize it together.

This is an appealling way of seeing, tying together the act of taking pictures with two people (him and you, to whom he’s giving a direct invitation) experiencing familiar things with new appreciation. This feels to me like the Buddhist direction, where the practice and living with humility is more important than the results of the activity. This may in fact be a good way to live, but it doesn’t answer the question of ‘why’ (even if it is a good side-step of that) for me.

There is something visceral and silent about taking pictures. Analysis is useful for understanding ‘why not,’ but not why. After abandoning the wish for importance, insight, understanding, beauty, or connection, why does the drive stick around? It seems too easy to just say that the meaning of making pictures is the work itself.

David Foster Wallace and the Failure of Zen

David Foster Wallace, giving the commencement address at Kenyon College in 2005, among many other things, said:

I submit that this is what the real, no-bullshit value of your liberal-arts education is supposed to be about: How to keep from going through your comfortable, prosperous, respectable adult life dead, unconscious, a slave to your head and to your natural default-setting of being uniquely, completely, imperially alone, day in and day out.


The really important kind of freedom involves attention, and awareness, and discipline, and effort, and being able truly to care about other people and to sacrifice for them, over and over, in myriad petty little unsexy ways, every day. The alternative is unconsciousness, the default-setting, the “rat race” — the constant gnawing sense of having had and lost some infinite thing.


The capital-T Truth is about life before death. It is about making it to 30, or maybe 50, without wanting to shoot yourself in the head. It is about simple awareness — awareness of what is so real and essential, so hidden in plain sight all around us…

He expressed, in a painfully coherent way, a sharp dilemma that he saw: between his own strong drives, needs and desires, and an awareness and compassion of others that could detach him from the fact that he would never be able to satisfy those drives or desires. What he argues for is a recognizably Buddhist approach; compassion and awareness, but you hear the despair in how it’s described.

There’s a good deal of evidence from an excerpt from his unfinished book, The Pale King (about a man that works for the I.R.S.) that he was thinking along these lines:

Lane Dean, Jr., with his green rubber pinkie finger, sat at his Tingle table in his chalk’s row in the rotes group’s wiggle room and did two more returns, then another one, then flexed his buttocks and held to a count of ten and imagined a warm pretty beach with mellow surf, as instructed in orientation the previous month. Then he did two more returns, checked the clock real quick, then two more, then bore down and did three in a row, then flexed and visualized and bore way down and did four without looking up once, except to put the completed files and memos in the two Out trays side by side up in the top tier of trays, where the cart boys could get them when they came by.

What is this other than a painful attempt at meditative practice? And when he says the below in a manuscript note, it’s even more explicit:

Bliss — a second-by- second joy and gratitude at the gift of being alive, conscious — lies on the other side of crushing, crushing boredom. Pay close attention to the most tedious thing you can find (Tax Returns, Televised Golf) and, in waves, a boredom like you’ve never known will wash over you and just about kill you. Ride these out, and it’s like stepping from black and white into color. Like water after days in the desert. Instant bliss in every atom.

Of course, Wallace calls such awareness and compassion ‘unimaginably difficult’ in his commencement address, and when he says he is not claiming any special knowledge or authority on how to do it, he’s not being modest. He is talking about his own struggle, a struggle that few are conscious or smart enough to try, and almost no one (especially not these smug Zen monks) would be able to express in such clear and heartbreaking terms.

Those who practice Zen, I think, would say they strive to achieve a “mind as the mind that faces life like a small child, full of curiosity and wonder and amazement. ‘I wonder what this is? I wonder what that is? I wonder what this means?’ Without approaching things with a fixed point of view or a prior judgement, just asking ‘what is it?'” Undoubtedly, this is a wonderful way to exist, and I would myself very much like to live that way.

But imagine Mr. Wallace, bristling with talent, supremely gifted with words, aching to wrestle with a good chunk of what people have done with literature. Could he actually do any of that while detaching himself in that way? It would be like cutting off an arm, or at least a finger. Buddhism seems to offer one track of fulfillment, but it doesn’t seem like it encompasses enough for someone like him. Maybe he needed two tracks, one for his life and one for writing, each with different rules. I wish he was still around, so I could see what he would undoubtedly have figured out.

design and agile

New methods for managing people making Web sites are big these days, with the most popular being Agile. Basically it boils down to making a small team of builders completely responsible for a project, and enforcing constant communication as people work on it in well-defined chunks. There are many engineer/programmer proponents for this, but few designers seem to have adopted the approach (though there some, but others are skeptical or downright hostile to it).

The difference is another example of Aristotle vs. Plato, the scientific, evolutionary approach vs. the aspirational large vision. Design wants to create a beautiful vision up-front for what a new world would be, but divorced from the deeper and more meaningful design that engineers do.

Without going into the problems and tensions that have been common in these projects, I think it’s safe to say that no one has developed a great ‘best practice’ for how it can actually work (and I’ve worked within dozens of Agile teams and read quite a bit about it, so anyone who claims to have it solved I can say is probably pulling your leg). So what could work better, at least?

Just Start

Often there is the assumption that designers need time to develop separate deliverables and have their ideas specified out before they can talk to builders. This is a breeding-ground for mistrust, and more importantly the designers shouldn’t be working without an intimate knowledge of the technical design–what information is gathered, how it moves around, and what’s done to it. Designers should get into the project at the very start, talk through the project in detail with the whole team, and make decisions with the team. They should be making sketches or prototypes the first day.

Visual and Interaction Design Comes Last

Many sprints I’ve worked on have tried to have design done a sprint ahead of implementation, or a week, etc. This is sadistic. When engineers are iterating and improving as they go but designers get one shot at it before they’ve seen any working code, everyone is set up to fail. Rough interaction design and pages should be done collaboratively with engineers as they work, and detailed interaction design and visual design should come last, as a refinement of that.

Actual Alignment

Much of the attempts at collaboration between designers and engineers in Agile projects have put the designer in a rough spot, between the product owner and their team. The designer makes mocks/comps/boards to should how the thing could look, and the product person signs off on that before the sprint starts. The documents for what will be built, however (e.g. the stories, acceptance criteria, etc.), doesn’t include the designs. Inevitably, the team makes changes to the designs as they implement, and the designer is either out of the loop (working on a different part, or not part of the team), or has to redesign on the fly in mid-sprint. Designers and engineers should put aside time for ‘alignment’ tasks, where they discuss and agree on what they will build, either as part of the pre-sprint tasks or the sprint itself. This is similar to ‘engineering-only’ sprints, which focus on the ‘plumbing’ of a project and not what users see.

The alternative to having these kinds of deep integration of designers into Agile teams, I believe, is mediocre work, or a lot of additional work to fix the inevitable breakdowns that happen when talented people work together. This is actually much more simple human nature stuff that’s been going on in offices everywhere, for a long time, probably since cave-people first called a meeting.

Republican House Districts Emit More Carbon per Capita

Shown are U.S. House districts (average population of 650,000 people), red for Republican and blue for Democrats, with districts that emitted more carbon per capita last year shown in darker colors.

I discovered project “Vulcan” at Purdue University, which is mapping carbon emissions on a detailed level in the US; very cool. I wondered whether there is a difference in emissions between parts of the country that lean Democrat or Republican. Fortunately the wonderful Vulcan project people made it very easy to find out by publishing their data (I used the simplified data set showing emissions per capita change over about 8 months, and binned the counties by predominant House district). I did a fast and sloppy job, so this map is just approximate. To me it shows that there is a pronounced difference between the parties in likelihood to emit carbon, but (as the Vulcan project found) geography is a larger factor.

UPDATE: Kate Sherwood, who has an extremely intimidating amount of expertise and knows what she’s doing, points out that the method I’m using to map county data to congressional districts is flawed (I used centroids of counties to centroids of districts) and inaccurate so it really should be taken as only approximate (I removed the percentage thing from the title, that sounded too specific)! She pointed me to a better resource for mapping counties to districts and I am going to re-do it with that…

data as interface: flow

I believe that there are two kinds of ideas in the world: those that divide things into two types, and those that don’t… and then there’s a third, which tries to wriggle out of either. This is one of those.

The basic idea: a better interface to data would be to turn the data itself into the interface, as a flow between an overview and actual experience.

What is an ‘overview’?

  • visual language of overview: parallel
  • movie trailer, menu, signage
  • graphs, piles, sorts, maps, matrices
  • optimizes attention
  • optimizes action
  • browsing, analysis, editing, outlining, listing
  • powerpoint, excel

What is ‘experience’?

  • visual language of experience: serial
  • long, slow changes
  • reading content
  • still photos
  • based on important details
  • narrative
  • based on sustained attention
  • email & twitter

This is false duality of course; the actual value of either references the other, and both are necessary and interesting and have been around since the dawn of time. The reason this is an interesting thing to revisit is that there is a huge advantage in new media and social contexts: you can jump between them quickly and continuously, so that they start to merge into a ‘flow.’ This flow is an interface, perhaps a good one.
In basic terms, the flow interface resembles a lot of existing interfaces:

  • a list of emails > reading an email
  • table of contents > page
  • map > walking

But the differences that would be possible include:

  • use content itself in the overview, not a label/symbol/sign
  • browse and refine both the overview and the experience
  • interact with one through the other
  • interaction with an overview element shows an experience
  • interaction with an experience element references an overview

Now speed things up, so that the interface can offer:

  • “you can sort this stuff into piles three ways, which one works the best?”
  • “we have these three prototypes that show how the product could work”
  • “have a taste of 12 dishes before you pick your meal, then change your mind halfway through”

And of course, this can benefit from the language of data visualization, but we need a framework for overviews and a framework for experiences, not just one, and the ability to pick the framework itself should be content-based and usable through familiar conventions:

  • show proportional distances instead of vertices or measurements
  • make maps
  • show size relation, piles
  • show a tree graph
  • show nodes and edges

And here is where I sketch some actual designs for the very vague concepts I’m throwing around, but of course I haven’t got there yet. But I think it would be easy to show new interfaces for twitter, netflix, and digg that work this way.